Here are my thoughts about being successful as an architect.
First off you need to have a business plan. Some idea of what you're going to be selling. You can be the full-fledged architect seller and try to sell everything that an architect can make. Or you can specialize. We have Architects that sell only architect components. Only furniture. Only lighting. Only big ticket items like heavy harvesters. Only medium harvesters. Only houses. Only guild sales. We even have people that are interior decorators and carpenters (the people who make pool tables and aquariums). There isn't one way of making money as an architect.
Second, you need to realize that you can change what you're selling, don't feel like you're constrained to only sell one thing. You can reduce or expand your business as you see fit.
Third, develop a customer base. This is probably the most important thing. Advertise. Seek out people wanting architect products on your server's trade forums. Or the auction channel. Or random chatter at starports. Or your guild. And not only talk to people about what they interested in, but send emails saying what you have to offer in addition to what they wanted. Include your vendor wp's and how to get reach them (preferably close to a starport or shuttleport). Try to be courteous and helpful, even if they decide not to buy. Customer service is very important in your starting stages. People like it when you respond to requests and attempt to complete as quickly as possibly. Definitely post on your server's trade forums with what you have to offer and make a signature that includes your vendor wp's and what they sell, so that no matter what sort of post you make, your signature will be out there on various threads, giving people one more view of what you can offer. It takes time to develop a customer base and to be known. If you want to do it, you can spam at starports. I don't like doing this, it's annoying to me to do and you stand the risk of being /addIgnored for being annoying, but it's another option. You can also align yourself with a popular mall or builder and set up shop there. And with time, people will remember you and you'll start getting repeat business. You also might consider making contacts with other architects. If they have way to big an order, they might consider passing on business to you.
Not everyone's experience is the same so I'll add a few things that helped me on Kettemoor. I joined the Kettemoor Resource Network channel (BBB) sponsored by Hork Haggis who runs the oldest resource company on the server. It was much more active in the hologrinding phase, but I got to know a lot of crafters out there and they started hearing my name more often as an architect. I'd buy from them and pass their names on if I heard of anyone that needed things they sold and people in that channel passed on my name. It took time, but definitely helped my business in the long run. Another thing I was doing was updating
www.swgcraft.com. It was something I felt was useful to me and to other people anyways, but when Trokk mentioned on his page that people should try to thank anyone that updated the current resources, I got quite a bit of business after that from people thanking me on my efforts to update the page.
Fourth, don't expect success to come as fast as it did to grind out architect using gungan heads. It takes a lot of time and effort.I initially was just going to sell medium harvesters, because I despaired of ever being able to compete with a 'firster'. But with effort I went toe-to-toe with a firster and won out.
Fifth, stocked vendors are never bad. People hate searching for stuff, so if you are always stocked, people will come back, assuming you're not charging way above par. Some architects do only e-mail orders. I don't think that's such a great thing. You should be willing to do both or at least stock vendors. Remember a lot of people want things RIGHT NOW. So you can do that with a vendor, even if you're not there.
Sixth, location of your vendors is somewhat important. It's nice to put your vendor near a busy starport or have some kind of nearby shuttleport access. You get a lot more visibility and then there's the convenience factor. This is not to say you can't be successful if your vendor is out of the way, but it's probably easier if you put it someplace busy. On Kettemoor that would be Theed, Bestine and Coronet. On your server it might be Dearic or Dantooine Mining Outpost, whatever. Just know you can still put it in your nice home in your player city in the middle of the Dune Sea and still be successful.
Seventh, consider offering special programs. I haven't personally done this, but I know people that have done it and it's something to consider. Things like one-time coupons, frequent buyer discounts, conditional free items (buy 10 and the 11th is free), bulk discounts (If you buy 20 heavy harvesters, you get a 10% bulk discount), raffles and similiar devices. To me it was so much simpler in my business plan to just offer a fixed, reasonable price on things, but you should consider doing these things.
Eight, advertising is important. I mentioned advertising in the customer base area, but let me touch on it again. People need to know that you're a master architect and that you have things that they want for sale. While you're probably going to get flagged down at the starport or randomly by people doing a search on all the architects in a geographic area, you should actively be advertising. Post your wares on the trade forums periodically. Respond to WTB threads in the trade forums with information that includes your vendor wp's and what they sell in your signature (so people who read the threads can see "oh such and such sells that thing I need next week or that thing my friends needs). More visibility can't hurt. Rename items and sell them on the bazaar and includes details about your business and vendor wp's in the item description. Email your wp to all your friends and guildmembers, so not only will they consider you when they need something, but they might pass on your name and wp to other people that they happen to find. You can spam at starports but don't overdo it or you'll get ignored and since people don't really update their ignorelists that much, you'll be ignored for a long time. Register your vendors. Clothe your vendors. Turn on barking mode on your vendors. Oh yeah and don't name your vendor like a character. Joe's Harvesters is a lot more readable than Joe Ambran. Don't make people have to guess what your vendor sells when they look at it or seach for it using CTRL-V. Name your factories and harvesters with your name and vendor wp's might a good idea too.
Ninth, I said make contacts with other architects in case you can't handle or they can't handle a particular order. Be careful about doing this. Making contacts is great. Passing on business is a calculated risk though since there's only so much demand out there. So while you should consider passing on business, you don't have to do it all the time. Not everyone needs the product today.
Tenth, you might consider partnerships. It's hard to develop trust between people in the game, but it might be easier if you had a partner in your business. A friend, a guildmate, someone like that. So you have one person selling one thing and another person selling another but under the same roof or even the same company name.
Eleventh, you might consider offering different things on your vendors. I have a cheap furniture, a cheap lighting vendor, a resources vendor and a structures vendor. The resources and structures are businesses of themselves, some weeks I make more selling resources, some weeks more selling structures. The first two are just attractants for me. The same rules apply for those two vendors as with advertising and customer base, but I use them to bring more customers to my shop who might potentially buy some harvesters or come back knowing I have harvesters.
Hopefully this adds something useful to this thread.
Isander Aperin - Kettemoor Master Architect (home: Serenity, Naboo)Structures vendor in the HorkCo Shop near Coronet, Corellia (CLOSED)Structures vendors in the Mos Mesric Mall near Mos Espa, Tatooine (CLOSED)Structures, jedi kit, crafting station and resource vendors in Serenity near Kaadara, Naboo (CLOSED)