Force Sensitive Archive

---

Lexis wrote:

---

What does SOE market? if we look at the flash demo, the back of the box (software), etc... None of the pictures/themes represent your first paragraph.

---

Odd I dont recall soe saying buy the game you begin as jedi....I do remember seeing them trying show alot of different aspects of the game, jedi being one of them.

---

---

gotslapped wrote:

What does SOE market? if we look at the flash demo, the back of the box (software), etc... None of the pictures/themes represent your first paragraph. I think we are talking about two different things (you and I). I think you are talking about the things that you personally enjoy during your gameplay, while I am talking about the marketing strategy that SOE has executed to date. Their strategyhas evolved around the Jedi. It does not mean that you cannot do everything that you mentioned that you enjoy with your multiple accounts. However, your gameplay is not consistent with the perception that SOE's marketing has executed to date. I have yet to see SOE's merchant, shipwright, or squad leaders marketing/advertising "initiatives".

Just a hypothetical question, how well do you think SOE's new business sales would perform if their main marketing initiatives were centered around the Shipwright or Squad Leader professions? Above or below quota (assuming they are currently above quota)?

I realize all answers are debatable and we can agree to "disagree", but we all know what sells (this game).If you are selling a "product" (and I don't think SOE is selling the "shipwright" experience) then you must deliver that product in a timely fashion or the consumers will not be happy - regardless of what industry that vendor resides.

Message Edited by gotslapped on 08-11-2005 03:50 PM

---

let me answer your questions with another example. have you seen the new addvertisements, TV orprint, for Axe or even TAGmen's body products? if you're unfamiliar with this new line of body washes, deodorant, etc, let me bring you up to speed. Page 61 of ESPN The Magazine, August 15, 2005 has a 'TAG body spray for men' advertisement that says "WARNING: the makers of new tag body spray cannot be held responsible for floods of over-eager ladies. be advised to move to higher ground...." AXE uses an almost identical marketing strategy: if i use their product, i'll have droves of hot women all over me. (one TV add shows women on different floors of an apartment building pole dancingon the drain pipe of the shower in which a man is using their body wash)

what would be my realistic expectations when i stop by my local drugstore to purchase this product? that i would be entitled to a refund from the company or the retailer if i dont get lots of women falling into a sensual, lust filled, craze from me merely walking by them? that's the marketing strategy these two companies are using. is that what i should expect in a timely manner?

marketing is all about recognition. why is it that you see a commercial on TV that follows a set theme and you know the brand being marketed before you even see the product? because you recognise iconic elements about the campaign or product. Jedi is the #1 icon in the Star Wars franchise. its only good marketing sense to use that icon to sell subscriptions. it may appear they are promising that you'll be a jedi, but its the same thing as Axe or Tag promising me that i'll be irresistable to women solely because i use their line of body products.

---

Kharast wrote:

---

gotslapped wrote:

What does SOE market? if we look at the flash demo, the back of the box (software), etc... None of the pictures/themes represent your first paragraph. I think we are talking about two different things (you and I). I think you are talking about the things that you personally enjoy during your gameplay, while I am talking about the marketing strategy that SOE has executed to date. Their strategyhas evolved around the Jedi. It does not mean that you cannot do everything that you mentioned that you enjoy with your multiple accounts. However, your gameplay is not consistent with the perception that SOE's marketing has executed to date. I have yet to see SOE's merchant, shipwright, or squad leaders marketing/advertising "initiatives".

Just a hypothetical question, how well do you think SOE's new business sales would perform if their main marketing initiatives were centered around the Shipwright or Squad Leader professions? Above or below quota (assuming they are currently above quota)?

I realize all answers are debatable and we can agree to "disagree", but we all know what sells (this game).If you are selling a "product" (and I don't think SOE is selling the "shipwright" experience) then you must deliver that product in a timely fashion or the consumers will not be happy - regardless of what industry that vendor resides.

Message Edited by gotslapped on 08-11-2005 03:50 PM

---

let me answer your questions with another example. have you seen the new addvertisements, TV orprint, for Axe or even TAGmen's body products? if you're unfamiliar with this new line of body washes, deodorant, etc, let me bring you up to speed. Page 61 of ESPN The Magazine, August 15, 2005 has a 'TAG body spray for men' advertisement that says "WARNING: the makers of new tag body spray cannot be held responsible for floods of over-eager ladies. be advised to move to higher ground...." AXE uses an almost identical marketing strategy: if i use their product, i'll have droves of hot women all over me. (one TV add shows women on different floors of an apartment building pole dancingon the drain pipe of the shower in which a man is using their body wash)

what would be my realistic expectations when i stop by my local drugstore to purchase this product? that i would be entitled to a refund from the company or the retailer if i dont get lots of women falling into a sensual, lust filled, craze from me merely walking by them? that's the marketing strategy these two companies are using. is that what i should expect in a timely manner?

marketing is all about recognition. why is it that you see a commercial on TV that follows a set theme and you know the brand being marketed before you even see the product? because you recognise iconic elements about the campaign or product. Jedi is the #1 icon in the Star Wars franchise. its only good marketing sense to use that icon to sell subscriptions. it may appear they are promising that you'll be a jedi, but its the same thing as Axe or Tag promising me that i'll be irresistable to women solely because i use their line of body products.

---

---

iijin wrote:

---

quitch wrote:
iijin, do you complain about EVERYTHING? god, shutup

---

quitch, I'm not complaining here at all. I am stating that, well exactly what the title says....

Why are you following me around? OH, NM!

judging from your other posts your more troll then I'll ever be.....

---

follow you... no i see you on tk and fs forums is all

troll is not a bad thing in my book its having fun when im bored

---

gotslapped wrote:

I still don't follow the analogy. If you applied the bodywash for 6 months to a year, would it unlock all of those girls? If you were "grinding", why would you need the bodywash in the first place?

---

---

quitch wrote:

---

iijin wrote:

---

quitch wrote:
iijin, do you complain about EVERYTHING? god, shutup

---

quitch, I'm not complaining here at all. I am stating that, well exactly what the title says....

Why are you following me around? OH, NM!

judging from your other posts your more troll then I'll ever be.....

---

follow you... no i see you on tk and fs forums is all

troll is not a bad thing in my book its having fun when im bored

---

---

Kharast wrote:

---

gotslapped wrote:

I still don't follow the analogy. If you applied the bodywash for 6 months to a year, would it unlock all of those girls? If you were "grinding", why would you need the bodywash in the first place?

---

my point to both posts was just because you purchased and pay for SWG that in itself does not guarantee you the ability to become a jedi character in a set amount of time. you have the ability to become a jedi, but the time it will take is based solely on the amount of effort you put forth in achieving the accomplishment. it could take 1 year, 1/2 year, 1 month or any other amount; its all up to you, the player, and not the length of time for which you pay your subsciption fees.

SWG is an open ended game. as such, there is no true 'end game'. we as video game consumers have been trained to expect a linear progression of our gameplay, and it started with Super Mario Bros', if not earlier. it(arguably) wasnt until The Elder Scrolls: Arena by Bethesda Softworks that our ability to play a game with no true end became available. what i'm saying is that SWG doesnt'stop' at a certain pointand we're not used to it.

Jedi isnt the goal of the game (for some players perhaps, but that's not the point). SWG doesnt 'end' after you've completed [blank]. doing that would cost SOE all kinds of money as people would complete the game and then stop playing. if you think subscriptions are low now, just imagine if that were the case.

if being able to use jedi powers and a lightsaber is something you're expecting to be given to you while you move through the game, i can suggest that Jedi Knight II: Jedi Outkast is available at Wal-Mart for $9.99 (i bought my copy a couple months ago)otherwise, you're expected to earn your jedi abilities just like everyone else. if you dont want to put in the time, its not going to be given to you.

---

Kharast, I understand your point and I agree with it (except for being trained - because not all consumers have been playing video games since Mario Brothers). However, I don't think you understand my point. My point is SOE is marketing it's flag-ship class (Jedi). You need to deliver the product (once purchased) that you market in a timely fashion. This time period is debatable and people have different opinions about it's length. Everyone's definition of reasonable may differ as well. If SOE said Jedi could be unlocked in 20 years would that be reasonable? Of course not, somewhere, there is a threshold. I never mentioned end-game, or being trained in Elder Scrolls, etc.

Your comments about "being trained" got me thinking. It's interesting that people use words like "work for", "earn", and "grind" when referring to gameplay. Aren't games supposed to be fun and challenging? If we are "working" shouldn't SOE pay us rather than our paying a subscription? I was wrong, we ARE trained. SOE has the last laugh...

Message Edited by gotslapped on 08-12-2005 12:26 PM