Chef Archive

Thread: Pricing and why I charge 75K for BIO-enhanced Brandy

Samonrye
Wed Feb 11, 2004 3:23 pm
#1


Well, I guess I can throw in my 2 credits as well as the next guy.


Heres the way I run my business and pricing. First off, I like to go out and fight with friends or just sit around and yuk it up, ect. With that in mind I resource nothing for myself and require everything I do buy to be delivered to my vendor. I pay anywhere from 2-3cr for machine harvested resources. Hides and Meats range from 5-15cr delivered in bulk stacks over 5k units. My BE components I have been paying 50k a crate and I am well aware of how bent over I am on this deal but he is consistent with crates after crates after crates. The BE said it best when I asked for a lower price...."Sorry no discount, if you don't buy these I know other Chefs that will".


With that in mind the moment I can find a BE that sells the same high quality and can provide 100 crates a week to me then I will make the change, until then I pay the price. Last night a BE told me he would do 50 crates a week at 15k a crate. If he can actually deliver his commitment then guess who just lost 50 crates a week? However, did he really lose selling those 50 crates a week or does he just sell em to the next Chef? You see though that is exactly the point, BE #1 sells at what the market will bare while BE #2 sells at what he deems a reasonable price. Me personally, I would rather do business with someone who prices fairly when items are hot, he will get my business when things cool off too.


I price just like that too. Yes I could charge 200k+ for my goods because the market will bare it however the day a customer finds it cheaper or hears it is cheaper at Joe's shack then I would bet my WP gets deleted. By always pricing my goods at a reasonable price I will always have customers who are regulars and they are the foundation that my business is built on. This is the way I do it and if you want to price to what the market bares go right ahead but ask yourself this. When your customer runs across a well-stocked vendor with a lower price and just as good if not better stats whose customer will that be in the future?


Yes, I am well aware that allot of people come to my shop, buy my goods and then resell them at a higher price, I don't have a problem with this. Incidentally, I sell allot more than just Bivoli and brandy, Synthsteak is pretty hot as well as Citris snow and many others too. I do also sell the poor mans mad dog 20/20 brandy as well and it goes just as quick.


I do play this game for fun and I am having fun. Good post.


PS – The BE selling at 50K a crate gave me a price break when he saw that I only sold my brandy at 100k a crate. Though he did not say, I think he saw that I wasn’t out to gouge anyone so he wouldn’t gouge me either.




Rueben Samonrye - Master Chef of Old -
Insurgo Naboo - sXn -

---Some chefs may beat my quality of goods by a mere few points but nobody beats my prices---All full crates priced from 150k down with the exception of Bivoli +25/3 @ 175k---
mokole
Mon Mar 22, 2004 5:25 pm
#2

I've recently opened the Jungle Spice Cafe on Dantooine (Ahazi). I want to start a pricing revolution when it comes to food, but it seems I am an army of one. My philosphy is simple:I mark my food up 100% over cost which gives me profit; people can then AFFORD my food and they will then TRY more food choices; people will buy in BULK making it worth my while. And I now declare that this is working out great - I just had my frst 1mil day of sales and my reputation is growing.


In the case of brandy, my regular stuff sells for $30K a crate. My BE-enhanced Brandy sells for $75K. That's right!! $75K. I still make almost $40K per crate. In addition, players who buy brandy have also bought on average, 5 other crates of food. They now are experimenting with other foods and will be back to buy more of the foods that they like. There are so many players out there that don't have a lot of credits, so this has gotten me a customer base of over 300 players - and I've been open only a few weeks.


So, being new to all of this, WHY do chefs charge 400K-500K a crate for brandy (as mentioned in another forum thread)??!!!! Is it just becuase someone might pay it?? Are we credit hungry?? Or is there a legitimate reason that I don't know about???


When I am at a starport and someone spams their 300K/crate brandy (one was only a +222/34m buff), I have a duty to let people know that I have +419/36m brandy for just $75K. I sell out immediately, and I gain a dozen new customers who will make the trip to dant to see what else I got. Yes, this has regrettably caused some chef-fights and I wish that didn;t happen. I even had one chef say that I am ruining the economy of the game!!! Can you bel.eive that? I say, make our prices reasonable, and we all get to play this game to the fullest!


Anyway, I keep my costs down by harvesting my own resources, and paying no more than 5cpu for milk/meat. Surprisingly, I have several customers now who sell to me at 5cpu even tho they can get a lot more elsewhere. So my own customers are helping me keep the cost down, which keeps the food costs down, etc. THis is a perfect way to rely on other people and circle back the benefit.


So I guess I'm just interested in getting these ideas out there - to find out if there are other players who feel the same way as me. Meaning, I am not doing this for free, but I don't need to gouge the other players to have fun playing this game.


Just some random thoughts, I felt needed to be said,


Iplyvi Olis, Master Chef

The Jungle Spice Cafe'

New Horizons, Dantooine (Ahazi) 1010 -6090

(just 600m from the Agro Outpost)




Katyryyhn
wookiee
master heavy swordsman
master brawler
master tka
and some fencer
ahazi
Merloth
Mon Mar 22, 2004 5:40 pm
#3

I dunno either why people put it that high, i have no problem at all getting meat and can therefore sell Vasarian Brandy at 100k a crate. Which gives me a pretty decent income



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SWG Stratics
agrophobicEX
Mon Mar 22, 2004 5:44 pm
#4

i personally charge 150k a crate right now i am master chef and 0302 BE. this is a bottomline price right now and i will charge more once i hit master bio engineer. it takes time,effort,searching,waiting,grinding,etc. y sell urself short. i have buddies that make weapons that sell for millions a piece. a crate of good brandy is a huge piece of mind.
synthsteak too



Phobik (Ahazi) Master Shipwright
Agrophobic (Ahazi) Shogun assasin

In order to make soap we must first render fat..........
Zhor
Mon Mar 22, 2004 6:02 pm
#5

At present I sell 190K for my crates of BE Brandy. Basically costs me 3-4 days of factories by time I purchase (or now make when I have fibreplast) trim, make casks, make the medium food additives from purchased BE additives, make a run of alcohol and I also use resources I paid 50CPU (WEMOG - best fruits to hit our server 1000FL, 980+ other stats or so, brought up the 'last of them for public sale few weeks back).

Brandy is about the only thing I 'have' to charge this price or else I'd actually be losing money per crate due to running costs of factories, time involved, resoource/supplier costs.




All gone. Nothing to see now. Bye Bye Ahazi most of you guys were cool
Zhor
Mon Mar 22, 2004 6:05 pm
#6

mokole, how many uses per stack/crate is your brandy as well? Also my stats of BE Brandy is: +405 for 47m30s, +372 for 53m30s and +431 for 40m30s, all 49% filling and 21 uses per stack.




All gone. Nothing to see now. Bye Bye Ahazi most of you guys were cool
StarSiderShadrach
Mon Mar 22, 2004 6:14 pm
#7

The reason people charge so much for the brandy is because of the demand.

If all these happy new customers of yours come back looking for more brandy, are you going to be able to keep up with the demand?

Many of us charge the amount we do simply to curb the demand on this food, so that we're not making brandy 24x7 and are able to keep our vendors in stock.

There's nothing a customer hates more than finding an empty vendor after taking the 10-20 minutes to travel out to your shop.
KiIIgore
Mon Mar 22, 2004 6:19 pm
#8

Intrepid has gone NUTS ... 250k for a crate of brandy ... i wish it were 75k
Saitek
Mon Mar 22, 2004 8:26 pm
#9

People definetly are marking up for the demand, but I am with you, my current brandy is 90k a crate. I make a nice profit, a great reputation, and lots of good customers that keep me going.



Shop Smart, Shop S-Mart :: www.swgchef.com
::Voted Best Chef on Nartius NUNA's 2004::
Master Chef / Mayor of Mos Quito

:: Proud Member of RAID::

Ankor
Mon Mar 22, 2004 9:20 pm
#10

The concept of making up your profit in volume on Brandy is ridiculous. with other foods, undercutting is a tried and proven way to win business from your competitors, but here's the thing about Brandy: it lasts forever. A 40 hour a week double-chugging player will only go through one crate of well-made Brandy a month. The market will become saturated with that product, and repeat Brandy sales will disappear. This will be even more true once barrels are working.

Now, the food you sell to customers gained through your bargain pricing of Brandy may support you, but your Brandy sales will dry up, and quickly at that.



ingame: Ankor Hunter, 12 point Master Chef
Winner of Iron Chef Bria contest
DMD Shop - food, weapons, armor, medical supplies
588, 0, 2955 on Tatooine (just outside Mos Entha)
Numen
Mon Mar 22, 2004 9:53 pm
#11

When you take into account the amount of buff a person gets from a crate of BE casked brandy they are not getting ripped off at 250-300k a crate. Spice comes out more expensive and you would be going shopping a lot more often or storing a lot of crates.


Charge what you want. Harvesting the best resources, crafting, buying meat takes time and effort. That effort is worth a lot more to me than 100% profit. If I harvest my own materials that is about .6cpu. There is no way I would sell resources for 1.2 cpu.



In a full run of Brandy I have about 600-800k invested in the meat for the tissues(30cpu barely gets me enough). 450k for gemstone(I have yet had a time where I could mind it since the revamp. 200k for trim. 325k for other resources(Anything I mine I could sell for 3cpu, no point in selling for less). That comes out to about 2 million credits that I have to front before I even make 1 credit back.


If I was buying the tissues It would be more than 3 million as I haven't seen any vendor on my server for mediums at less than 50k a crate.


at 75k I would actually be losing money and I would have to put in about 3-4 days of effort for nothing.



Like I said charge what you want. You say you sell out immediately. So assuming you do a run each day(doubtful) there is a 2 hour(again an assumption, not sure what"immediately" was meant by you) window that people can come and buy some from you. If I came to an emtpy vendor(or a vendor that didn't have what I wanted) time after time I would go somewhere else. Even if they were more expensive. My time is the most valueable thing to me in this game.


When I'm paying 30-40cpu for meat IMO anyone can afford my food. Just a nights worth of harvesting is usually 200-300k for most people if they want to sell to me. That is 5-10 crates of food if they wanted to spend it all with me. I'm not saying it is easily for every single person to get credits but I do offer most people the ability to pay for anything they would buy from me.


You have to put a value on what you think your time is worth. You obvisouly value your time less than others value their own time. There is nothing wrong with this, I just think your selling yourself short.



Amandil Morier - Tempest - Master Chef
SiNiSon
Mon Mar 22, 2004 10:01 pm
#12

/agree numen
Dsabre
Mon Mar 22, 2004 10:26 pm
#13



Saitek wrote:
People definetly are marking up for the demand, but I am with you, my current brandy is 90k a crate. I make a nice profit, a great reputation, and lots of good customers that keep me going.




I think before anyone gets argumentative over prices...you need to take the container into account.

small glass BE brandy at 75k is a fairly high/decent price...cask BE brandy at 75k given the stated stats...is very very low (and honestly I can see why other chefs would say you're ruining the game economy).

if you're selling cask BE brandy at 75k a crate...be very very careful how often you advertise that...even given the current state of demand for brandy...you may very well be forced to spend a lot more time making just brandy than you're willing to.

the other warning is this...many chefs both can/will buy out your entire stock if its sooooo much lower in price. meaning that your customers won't be able to buy anything as your vendor will be empty. this is not done simply out of being mean...but to make things easier for the chef buying you out too...if they can buy someone else's brandy at a lower price to keep their vendor stocked...its a very appealing course of action.

another thing to keep in mind is this: not all chefs can harvest their own resources, or have people willing to harvest for them at reasonable prices. not every chef has a good BE to work with...while these chefs may not be out to price gouge...they may not have a choice. having common curtesy for the other chefs is something that was lost with the sudden influx of new chefs...not just because of the new products...but because of the lack of understanding as to how much work chef can really be. even if I could sell casked BE brandy for 75k a crate...out of respect for the other chefs I wouldn't, not because I'm greedy, not because I'm mean...but because I don't like undercutters as much as I don't like price gougers. if you're not sure what to do with all the extra credits here's some things to do with it: help newbies (give em some free product, or credits to get them started), pay your BE more (or pay more for your resources i.e. share the wealth), etc.
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