Business And Economy Archive

Thread: An idea for what to do with all those credits... (DEVS might be interested)

webboy
Mon Mar 14, 2005 7:48 pm
#1

Just thought of this the other day, but wouldn't it be neat if there was some sort of mechanism in game whereby you could use game credits towards purchasing real world SWG related things?


For example: I was thinking about the expansion...wouldn't it be cool if a player could visit some sort of special NPC or terminal and purchase a discount coupon off the cost of a new SWG expansion or if he/she had enough credits pay for the expansion completely? Obviously it would be more than a few mil - but the trade in value could be 1mil=5$ or something like that. You'd visit the terminal/NPC and select the coupon value you'd like to purchase with your in game credits and then Sony would mail you the coupon or email you a coupon code for ordering online.


This could work for other things too like special SWG T-shirts, figurines...etc.


Just a thought...add what you think to this



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Nerrad Drenobi
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Visit www.naritus.org to keep the Naritus Community alive!
MaxellSnow
Mon Mar 14, 2005 11:17 pm
#2

Outstanding idea really...it would kill all the only credit/cash sites. I owuld think SOE would be interested in helping that along



Maxell Snow

Avios Snow

Msg. either toon in game if I win an auction. I DO NOT MONITOR auctions tightly.
bluejanus
Mon Mar 14, 2005 11:46 pm
#3






webboy wrote:

Just thought of this the other day, but wouldn't it be neat if there was some sort of mechanism in game whereby you could use game credits towards purchasing real world SWG related things?


For example: I was thinking about the expansion...wouldn't it be cool if a player could visit some sort of special NPC or terminal and purchase a discount coupon off the cost of a new SWG expansion or if he/she had enough credits pay for the expansion completely? Obviously it would be more than a few mil - but the trade in value could be 1mil=5$ or something like that. You'd visit the terminal/NPC and select the coupon value you'd like to purchase with your in game credits and then Sony would mail you the coupon or email you a coupon code for ordering online.


This could work for other things too like special SWG T-shirts, figurines...etc.


Just a thought...add what you think to this





I don't think using in-game credits for merchandise in real life would be economically feasible. What exactly are they getting back for all this merchandise? I think part of your initial idea is worthwhile though, causing in-game credits to be used to discount a future expansion. I don't think the expansion should be fully funded by credits, but a discount sounds interesting. It would provide incentive to get the expansion, especially if the expansion is not popular. Marketing could use this tool occasionally (not always) and give an assist to the economy team with soaking up massive amounts of credits. Like they could run this as a promotion. The negative of this is that SOE would be giving a value to in-game credits. This would give an assist to the idea that in-game items/credits constitute property to be exchanged.


But who knows, maybe they can use this idea as a tool to soak up credits and make more people want to get expansions (people love buying things on discount, regardless if they're actually getting a good deal). They can use the EULA to shield against the internet property concept.







Isander Aperin - Kettemoor Master Architect (home: Serenity, Naboo)
Structures vendor in the HorkCo Shop near Coronet, Corellia (CLOSED)
Structures vendors in the Mos Mesric Mall near Mos Espa, Tatooine (CLOSED)
Structures, jedi kit, crafting station and resource vendors in Serenity near Kaadara, Naboo (CLOSED)
webboy
Tue Mar 15, 2005 9:41 am
#4






bluejanus wrote:


I don't think using in-game credits for merchandise in real life would be economically feasible. What exactly are they getting back for all this merchandise? I think part of your initial idea is worthwhile though, causing in-game credits to be used to discount a future expansion. I don't think the expansion should be fully funded by credits, but a discount sounds interesting. It would provide incentive to get the expansion, especially if the expansion is not popular. Marketing could use this tool occasionally (not always) and give an assist to the economy team with soaking up massive amounts of credits. Like they could run this as a promotion. The negative of this is that SOE would be giving a value to in-game credits. This would give an assist to the idea that in-game items/credits constitute property to be exchanged.


But who knows, maybe they can use this idea as a tool to soak up credits and make more people want to get expansions (people love buying things on discount, regardless if they're actually getting a good deal). They can use the EULA to shield against the internet property concept.







Yeah I agree with you on a lot of your points. What sparked this thought was all the discussion I've been reading about how there's such a huge amount of credits floating around in the SWG economy but only a "few" (I know that's relative!) who have them. This could be a good credit sink for the economy team.


I understand that the economic feasibility of this exchange from SOE's profit standpoint makes this idea seem at first glance a no go - but then I got thinking. What if that became an advertising point for SOE. Would more people want to buy the game and play it if they knew that they could "trade" in in-game credits for real-life merchandise? This already happens to some extent in the real world (although it's not a really good analogy) with "point" systems that companies have for customers who purchase their products and then use towards free merchandise. Sure it means a bit of a reduction in immediate profit for SOE - but in the long run it means more sales for their core product (the initial Galaxies purchase) and the ongoing subscription costs.


As for adding value to in-game credits - your right this would do this...but really, that value is already there (even though it's not 'legal') so really what SOE would be doing is reigning in control of this and they could strengthen the EULA to reflect the change.


I have thought of some potential negatives though...


1. Would this give rise to more cash grinders? People who don't "play" the game but just grind out as much credits as possible so they can trade it it?


2. Would this negatively affect the existing Star Wars economy being that people will hoard their in-game credits more rather than spending it?


I'll leave this post at that for now...I've been mulling some answers to the above questions I pose but I want to see what the rest of the community says first







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Nerrad Drenobi
{done and gone Nov. 21, 2005}


Visit www.naritus.org to keep the Naritus Community alive!
Wollbrink
Tue Mar 15, 2005 10:00 am
#5

They could even make money with this, if they would sell merchandise at a discount. E.g. a t-shirt for 10mil cred+14$ instead of 24$.

Production cost: 2$

Logistics: 5$

Profit: 3$

The rest is tax
Va-Mei
Tue Mar 15, 2005 10:12 am
#6






webboy wrote:


I have thought of some potential negatives though...


1. Would this give rise to more cash grinders? People who don't "play" the game but just grind out as much credits as possible so they can trade it it?


2. Would this negatively affect the existing Star Wars economy being that people will hoard their in-game credits more rather than spending it?



As long as the exchange rate were lower than 3rd party sites and was for SOE swag only, I don't forsee something like this causing either hoarding or dumping of credits. It would make for a nice relief valve though, and one that would propably most appeal to the long time hardcore players, where most of the cash in the system is all at.
MaxellSnow
Tue Mar 15, 2005 11:16 am
#7

they get cheap advertising, more of us dorks walking around with tshirts on...



Maxell Snow

Avios Snow

Msg. either toon in game if I win an auction. I DO NOT MONITOR auctions tightly.
Milgram
Wed Mar 16, 2005 12:52 am
#8

Wow, i like it. From the title, i thought it would be completely stupid like "mail explosives to everyone with more than 10 million credits in their account, and now they are dead and can't play." Great idea man.




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Diorchas
Wed Mar 16, 2005 11:14 am
#9

If the concern is adding a money sink I think it would be a lot more effective if the devs instituted an in-game premium item list that can be bought with credits. After all, people who have an excess of credits just want a fun way to spend them. The premium items would only be available from an in-game NPC vendor (and therefor the credits immediately go down the sink, unrecycled).


These items should be cosmetic vanity items or, at the very least, any practical use they have would not affect gameplay at all (i.e. a unique speeder or unique artwork).
Va-Mei
Wed Mar 16, 2005 12:30 pm
#10






Diorchas wrote:

These items should be cosmetic vanity items or, at the very least, any practical use they have would not affect gameplay at all (i.e. a unique speeder or unique artwork).






That's an important point. If a credit sink is added to the game that gives the player anything, whatever it is cannotallow players to add cash to the game faster than things that are already commonly available. AV-21s, flash speeders, jetpacks, non-functional household & wearable items. Things like these look cool, but aren't going to help me finish a mission any faster, of kill NPCs any faster.


Hmmm.... Auction an NS Armband once a week, or something similar? High bidder takes it, and his bid gets flushed down the credit drain? I'll bet that even after a yearof auctioning those off once a week, players are still going to be bidding big bucks trying to get those.
GlargTheKelfn
Wed Mar 16, 2005 12:40 pm
#11

if you do somehting like this, then you have just given game credits a real world monetary value. that means a whole new set of legal issues, like if i loose credits in game, soe MUST re-imburse me, as they have a monetary value.

it also means a whole lot more in regards to selling credits. for strictly the legal reasons like that, it will never be able to happen.




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bluejanus
Wed Mar 16, 2005 1:00 pm
#12






Milgram wrote:

Wow, i like it. From the title, i thought it would be completely stupid like "mail explosives to everyone with more than 10 million credits in their account, and now they are dead and can't play." Great idea man.






*beep bop beep beep* "Uhh is this the FBI...?"





Isander Aperin - Kettemoor Master Architect (home: Serenity, Naboo)
Structures vendor in the HorkCo Shop near Coronet, Corellia (CLOSED)
Structures vendors in the Mos Mesric Mall near Mos Espa, Tatooine (CLOSED)
Structures, jedi kit, crafting station and resource vendors in Serenity near Kaadara, Naboo (CLOSED)
webboy
Wed Mar 16, 2005 2:47 pm
#13






GlargTheKelfn wrote:
if you do somehting like this, then you have just given game credits a real world monetary value. that means a whole new set of legal issues, like if i loose credits in game, soe MUST re-imburse me, as they have a monetary value.

it also means a whole lot more in regards to selling credits. for strictly the legal reasons like that, it will never be able to happen.





Sure there would be legal issues raised - but that's what a legal department is for isn't it Again, looking at the example ofreal worldbrand-name "point" systems - if you read the legal speak for those programs it is made clear that the points have no monetary value - or what about real world coupons? It is also made clear that they have no monetary value. I suspect that ifSOE were to add a system like this ingame they would amend the EULA to make it very clear that in-game credits have no real-world monetary value.


On another tack. SOE has already explicitly stated in their EULA (albeit they don't seem to enforce certain points and perhaps could clarify it a bit better in some points) that everything on their servers (including virtual property) belongs to them. Hence, if they were to offer this system in the future and a player uses in game credits for a coupon towards real-world merchandise then SOE is simply granting the player a gift, or reward for the time/money they have invested in the game...something they aren't obligated to do.


Well, that's just some more thoughts I have. I could be wrong on some points but at least that's the way I see it This is a good discussion folks! It would be great if we could see a red name visit (wink).




___________________________
Nerrad Drenobi
{done and gone Nov. 21, 2005}


Visit www.naritus.org to keep the Naritus Community alive!
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