Architect Archive
Thread: ToOW what is in it for us Architects ?
ok to defend the marketing of SOE....... (I am in marketing so I know and understand what they are doing)
Most crafters, not all, but most have second accounts at least, jedi toons used there free slot to make crafters or BH's, why should they focus expansions around crafting when the people they want to target are combat proffessions? Will I buy the expansion? yes becuase of my Jedi or my BH toon will want new content, if anything is there for architects I can get it without buying it.
SOE Marketing will most likely not drop hints on all the loot, keeping some things in the dark is the best way to market a product, while highlighting the best features, face it crafting is not a "Best Feature" SOE also dont care about the game overall other then if the expansion sells, the main goal of the expansion is to keep accounts activated for a few more months until the next expansion, I expect to see expansions increase to 4 times a year, only becuase I think after 3 months the shine wears off the last expansion, the devs are already working on the next expansion and it is probably half finished, I expect that expansion to be annouced in november/ecember with release date of feburary.
Content for crafters will always be slow coming, as we are last on the plate, when game started and more crafters were single account proffesions it was a different approach, the devs needed to keep crafters in game, now they see the second accounts they dont need to focus on the proffesion as much, it is simple economics.
uhhhhh wrote:ok to defend the marketing of SOE....... (I am in marketing so I know and understand what they are doing)
Most crafters, not all, but most have second accounts at least, jedi toons used there free slot to make crafters or BH's, why should they focus expansions around crafting when the people they want to target are combat proffessions? Will I buy the expansion? yes becuase of my Jedi or my BH toon will want new content, if anything is there for architects I can get it without buying it.
SOE Marketing will most likely not drop hints on all the loot, keeping some things in the dark is the best way to market a product, while highlighting the best features, face it crafting is not a "Best Feature" SOE also dont care about the game overall other then if the expansion sells, the main goal of the expansion is to keep accounts activated for a few more months until the next expansion, I expect to see expansions increase to 4 times a year, only becuase I think after 3 months the shine wears off the last expansion, the devs are already working on the next expansion and it is probably half finished, I expect that expansion to be annouced in november/ecember with release date of feburary.
Content for crafters will always be slow coming, as we are last on the plate, when game started and more crafters were single account proffesions it was a different approach, the devs needed to keep crafters in game, now they see the second accounts they dont need to focus on the proffesion as much, it is simple economics.
Uhhhh, this is bad marketing. Some of us (myself included) have two accounts, and I'm only buying one copy of the expansion since it's useless to my second crafter account. I don't expect a crafting-dedicated expansion, as nice as that would be, but without something useful to my crafter, there's no point in my spending another $30. Multiply that by enough people and you've missed out on some substantial revenue.
Nothing personal to you, as I don't know you or anything about the sort of marketing you're "in", but short-sighted thinking like this is what gives marketing a bad reputation.
KupyiLabe wrote:
uhhhhh wrote:
ok to defend the marketing of SOE....... (I am in marketing so I know and understand what they are doing)
Most crafters, not all, but most have second accounts at least, jedi toons used there free slot to make crafters or BH's, why should they focus expansions around crafting when the people they want to target are combat proffessions? Will I buy the expansion? yes becuase of my Jedi or my BH toon will want new content, if anything is there for architects I can get it without buying it.
SOE Marketing will most likely not drop hints on all the loot, keeping some things in the dark is the best way to market a product, while highlighting the best features, face it crafting is not a "Best Feature" SOE also dont care about the game overall other then if the expansion sells, the main goal of the expansion is to keep accounts activated for a few more months until the next expansion, I expect to see expansions increase to 4 times a year, only becuase I think after 3 months the shine wears off the last expansion, the devs are already working on the next expansion and it is probably half finished, I expect that expansion to be annouced in november/ecember with release date of feburary.
Content for crafters will always be slow coming, as we are last on the plate, when game started and more crafters were single account proffesions it was a different approach, the devs needed to keep crafters in game, now they see the second accounts they dont need to focus on the proffesion as much, it is simple economics.
Uhhhh, this is bad marketing. Some of us (myself included) have two accounts, and I'm only buying one copy of the expansion since it's useless to my second crafter account. I don't expect a crafting-dedicated expansion, as nice as that would be, but without something useful to my crafter, there's no point in my spending another $30. Multiply that by enough people and you've missed out on some substantial revenue.
Nothing personal to you, as I don't know you or anything about the sort of marketing you're "in", but short-sighted thinking like this is what gives marketing a bad reputation.
It may seem like Bad marketing to you, but in marketing you cannot make 100% of the people happy or reach them, there is a target number and thats what you aim for, you als ohave to figuire that Jedi accounts make up for maybe half the crafters accounts, mine included, all these facts and figuires are at the hands of the marketing people, they understand what the target audience is and thats what they aim for, alot of people have Jedi toons myself included, I can get the expansion for my Jedi and my crafter automatically has it.
You also have to realize this is digital download only, so its not in the stores, crafting wont sell you expansions, so the target audience is probably at 65 - 75% of the players on the intial release, with the good word when it tops off I am sure the goal of the marketers are looking for about 80 - 85% of the subscribers downloading this.
Also realize people with 2 accounts, are probably broken down so they know who has multiple accounts, and may cheat the crafter only accounts out, as they have those numbers as well.
You may think that marketing has a bad reputation, but thats ok I market homes if you must know and I market them properly, I wouldnt put money into a inner city marketing a multi million dollar home, I have to target my buying audience, same concept is at play here. Marketers cannot focus on gaining 100% of all people, it just will never, ever happen, its not sleazy its the way the world works.
While some marketing people do stupid things, that appear short sighted, it is not until after the results are in will they evaluate that fact.
uhhhhh wrote:It may seem like Bad marketing to you, but in marketing you cannot make 100% of the people happy or reach them, there is a target number and thats what you aim for, you als ohave to figuire that Jedi accounts make up for maybe half the crafters accounts, mine included, all these facts and figuires are at the hands of the marketing people, they understand what the target audience is and thats what they aim for, alot of people have Jedi toons myself included, I can get the expansion for my Jedi and my crafter automatically has it.
You also have to realize this is digital download only, so its not in the stores, crafting wont sell you expansions, so the target audience is probably at 65 - 75% of the players on the intial release, with the good word when it tops off I am sure the goal of the marketers are looking for about 80 - 85% of the subscribers downloading this.
Also realize people with 2 accounts, are probably broken down so they know who has multiple accounts, and may cheat the crafter only accounts out, as they have those numbers as well.
You may think that marketing has a bad reputation, but thats ok I market homes if you must know and I market them properly, I wouldnt put money into a inner city marketing a multi million dollar home, I have to target my buying audience, same concept is at play here. Marketers cannot focus on gaining 100% of all people, it just will never, ever happen, its not sleazy its the way the world works.
While some marketing people do stupid things, that appear short sighted, it is not until after the results are in will they evaluate that fact.
Like I said, there were no personal digs and I'm certainly not addressing the "issue" of dishonest and sleazy marketing (a separate problem entirely from that of poor marketing). I don't know that half of the crafters are Jedi alts, though certainly SOE must know, or at least they have the data if they care to look.
I don't think that adding crafter content is trying to reach 100% of the people. There are folks out there who, for whatever reason, will not want to buy the expansion. Maybe they're part of the SOE-is-evil crowd, maybe they are holding out for a Hoth expansion, maybe they don't have the funds, or any number of reasons, but some significant portion isn't going to buy it no matter what they do.
But I originally came to SWG for two reasons:
- Well... Star Wars.
- Crafting
I quickly learned that the two don't really go together that well in the game, which is why I have two accounts. But this game certainly seems to me to have the most well-developed and in-depth crafting system among MMOGs. I don't think it's unreasonable to expect some content in a part of the game that's already marketed and crucial.
Further, this supposed division between combat and non-combat (crafting and entertaining) doesn't really exist, or at least shouldn't. Weaponsmiths, armorsmiths, and shipwrights are probably the premier example of this, as their products are part of the "content" (Lord I'm starting to hate that word) for fighters. DEs address everyone, to the degree that droids work, as do chefs, BEs, and tailors (thinking of BE-engineered components for foods and clothing). Architects... well, we are sort of a base profession in the sense that our harvesters and factories make the other crafting professions possible. Personally, I think we should play a greater role in things like the GCW (building bases, for example), but this is the way things currently stand.
So in a massively multiplayer online game, this sort of interdependence is key -- it's even one of the fundamental elements of what makes these games fun as opposed to, say, playing JK II online. Adding content for crafters doesn't just address that portion of the player base (however small or large it may be). It addresses everyone and brings the entire player base together.
You and I aren't actually that far apart, and truth be told neither is SOE (I hope). It's a matter of seeing the whole picture and realizing that all of our goals -- those of the developers, the "disparate" groups in the player base, etc. -- are really, in the end, tightly bound.
KupyiLabe wrote:
uhhhhh wrote:
It may seem like Bad marketing to you, but in marketing you cannot make 100% of the people happy or reach them, there is a target number and thats what you aim for, you als ohave to figuire that Jedi accounts make up for maybe half the crafters accounts, mine included, all these facts and figuires are at the hands of the marketing people, they understand what the target audience is and thats what they aim for, alot of people have Jedi toons myself included, I can get the expansion for my Jedi and my crafter automatically has it.
You also have to realize this is digital download only, so its not in the stores, crafting wont sell you expansions, so the target audience is probably at 65 - 75% of the players on the intial release, with the good word when it tops off I am sure the goal of the marketers are looking for about 80 - 85% of the subscribers downloading this.
Also realize people with 2 accounts, are probably broken down so they know who has multiple accounts, and may cheat the crafter only accounts out, as they have those numbers as well.
You may think that marketing has a bad reputation, but thats ok I market homes if you must know and I market them properly, I wouldnt put money into a inner city marketing a multi million dollar home, I have to target my buying audience, same concept is at play here. Marketers cannot focus on gaining 100% of all people, it just will never, ever happen, its not sleazy its the way the world works.
While some marketing people do stupid things, that appear short sighted, it is not until after the results are in will they evaluate that fact.
Like I said, there were no personal digs and I'm certainly not addressing the "issue" of dishonest and sleazy marketing (a separate problem entirely from that of poor marketing). I don't know that half of the crafters are Jedi alts, though certainly SOE must know, or at least they have the data if they care to look.
I don't think that adding crafter content is trying to reach 100% of the people. There are folks out there who, for whatever reason, will not want to buy the expansion. Maybe they're part of the SOE-is-evil crowd, maybe they are holding out for a Hoth expansion, maybe they don't have the funds, or any number of reasons, but some significant portion isn't going to buy it no matter what they do.
But I originally came to SWG for two reasons:
- Well... Star Wars.
- Crafting
I quickly learned that the two don't really go together that well in the game, which is why I have two accounts. But this game certainly seems to me to have the most well-developed and in-depth crafting system among MMOGs. I don't think it's unreasonable to expect some content in a part of the game that's already marketed and crucial.
Further, this supposed division between combat and non-combat (crafting and entertaining) doesn't really exist, or at least shouldn't. Weaponsmiths, armorsmiths, and shipwrights are probably the premier example of this, as their products are part of the "content" (Lord I'm starting to hate that word) for fighters. DEs address everyone, to the degree that droids work, as do chefs, BEs, and tailors (thinking of BE-engineered components for foods and clothing). Architects... well, we are sort of a base profession in the sense that our harvesters and factories make the other crafting professions possible. Personally, I think we should play a greater role in things like the GCW (building bases, for example), but this is the way things currently stand.
So in a massively multiplayer online game, this sort of interdependence is key -- it's even one of the fundamental elements of what makes these games fun as opposed to, say, playing JK II online. Adding content for crafters doesn't just address that portion of the player base (however small or large it may be). It addresses everyone and brings the entire player base together.
You and I aren't actually that far apart, and truth be told neither is SOE (I hope). It's a matter of seeing the whole picture and realizing that all of our goals -- those of the developers, the "disparate" groups in the player base, etc. -- are really, in the end, tightly bound.
No I didnt take it as personal, I was just trying to point out what may be in the head of the SOE marketing Dept. Also until the expansion is out we wont know if there is any new content for us or not, that is not the marketing dept for putting things in the game, all they do is take the best features and market the game. They may (the Devs)still have a few surprises for us yet.
Well they lowered the NDA on beta, but damned if I can figure out what we can say.
Essentially, I'll say that unless they change the manner in which 95% of the loot appears to be granted, no classic CL1 crafter will ever purchase this expansion.
Fivo Asia
Cafa wrote:Well they lowered the NDA on beta, but damned if I can figure out what we can say.
Essentially, I'll say that unless they change the manner in which 95% of the loot appears to be granted, no classic CL1 crafter will ever purchase this expansion.
Fivo Asia
Er, does that mean that 5% of the loot is interesting and accessible to CL1 crafters?
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