Tailor Archive

Thread: How do you drive business to your shop?

Kylania
Wed Aug 06, 2003 11:22 am
#14

" I offered it to him for 300 --- he wanted to pay 1k. That complete boggled my mind! LOL"


That's the key right there, people can and will gladly pay a lot for items. No sense in only charging 300cr when you could easily be making 700cr more for the same items.


Raise your prices up so that your Tailoring pays for your Tailoring, not your missions paying for your Tailoring andconcentrate a bit more on word of mouth and you'll never do another mission again. It's been weeks since I've done a mission.

Ayala
Thu Aug 07, 2003 6:47 am
#15

Or, in response to JennyDragon's .txt files idea, do what I do and write out your ad in a macro - then when you need to use it, just edit the macro and copy and paste (good for anyone who's machine doesn't handle the alt tabbing well )


Every item I sell on the bazaar has, in the description, "for more colours and a larger selection of clothing, visit Ayala's shop at /waypoint blah blah." It works very well, and I definitely noticed a huge drop off in sales the weekI didn't do it.




Ayala, Mos Arcanum
Chilastra
SueDenim
Thu Aug 07, 2003 6:52 am
#16

Hmm, looks like I have to finally break down and figure out how macros work. Alt-tabbing can be really awkward sometimes.

I think one of the best things you can do is send "follow-up" e-mails to your bazaar customers, with an attached waypoint to your shop. I know I greatly prefer having an actual waypoint to a location as opposed to having to navigate to a particular set of coordinates, which can be fiddly and annoying sometimes.



Bindi Kicklighter
Kicky Fashions of Kor Vella (-3403, 1395)
Visit our "Hall of Justice" display!
Kor Vella, Corellia, Lowca
Uncle_Albert
Thu Aug 07, 2003 7:01 am
#17

Yes follow-up mails from bazaar sales works great, I would say 50% of the people that you send a mail to will come to your shop and buy.



___________________________________________
Kara - (Retired) Master Chef (12pt) / Merchant (Chimaera).
Theed Mall (-5459 3436).
Anabelle
Thu Aug 07, 2003 3:51 pm
#18

There is an easier way of keeping your ad on the bazaar for the full 7 days. If you set it as an auction instead of an instant sale, it will stay there because they can't claim it until the auction is up.


I use a simple shirt and set it for auction at 20 credits.





Zolus Couture
Erinyes Zolus, Master Tailor, Starsider
Zolus Couture is located on Rori at 3820, -6380, Just outside of the Rebel Outpost



SquireH
Fri Aug 08, 2003 12:29 am
#19

Now if we only had an easy way to seperate Bazzar "Auction Complete" messages from Vendor "Auction Complete" message.
Blode
Fri Aug 08, 2003 12:32 am
#20

Reputation, commitment to my customer's needs, and about 14 hours a day online lol.



omg...I actually did learn something from my stint at the Gap when I was in my 20's




** BLODIEWEAR **
Master Tailor, Starsider
Sterling Crimson Isle, Corellia
Over 400 items in stock at all times, including WookieeWear, MT items, BioEnhanced Clothing and basics! Custom orders welcome
SueDenim
Fri Aug 08, 2003 12:33 am
#21

There is a sort of "low-tech" way to separate Bazaar from Vendor "Auction Complete" messages. Give your Bazaar items a price of 1 credit less than you normally would.

E.g., if you sell Hot Pants for 800 credits normally, list them at 799 on bazaar. You can tell which sales are which, and also get the well-known psychological benefit of a price that somehow seems a lot cheaper than it is to buyers....



Bindi Kicklighter
Kicky Fashions of Kor Vella (-3403, 1395)
Visit our "Hall of Justice" display!
Kor Vella, Corellia, Lowca
Rhiamon1
Fri Aug 08, 2003 10:43 am
#22

I just wanted to thank everyone for all their help. My sales have gone way up in the past few days. Instead of logging in to 0 sales, I'm making prolly 15k/day -- enough to cover my harvesters and my factory, so I'm happy. I put the ad item on the bazaar, and I also have been putting the location of my shop on all of my bazaar items. Then when someone buys something from me off the bazaar, I email them the waypoint to my shop. It's been working pretty well, I've been seeing sales from my shop start to trickle in, even walked into my house a few times and there's been someone there. I realize its not big bucks, but I'm not having to run missions to pay for my harvesters anymore. Thanks so much guys!



Rhiamon So'Keri
Dark Legions
BradBradley
Fri Aug 08, 2003 5:20 pm
#23

You don't have to use macros or alt-tab to keep stuff on the clipboard.


Open Options. Click Interface. Click Keyboard Mapping (or whatever it's called). Click Chat. Scroll down and assign key combinations to Copy and Paste - I use shift-ctrl-C and shift-ctrl-V myself.


Now write a brief blurb in an email, something that will apply to all of your clothes, and email it to yourself. Now when you need to load it onto the clipboard, usually only once a day, you open your email, and reply to that email or forward it. Drag to highlight the blurb text, and copy it.


Now when you list an item on the bazaar, type the price, hit tab, paste, hit tab again, press enter.


I actually have three blurbs. I had to write a special one for trenchcoats, because women kept buying them - there's nothing in the default item description to suggest that they're gender-specific. And I have one that I use when I sell musical instruments encouraging the musicans to buy their perfomance clothes from me.


All blurbs include the url of my catalog web site (www.infamousbrad.com/swg) and the coordinates for my shop (specifically written as /waypoint 5915 5195 for the benefit of those who haven't discovered the /waypoint command yet).




- - - - - - - - - -
Brad Bradley, Master Tailor/Novice Musician, Rori/Kettemoor
FOO007
Sat Aug 09, 2003 12:20 am
#24

I'm glad it's working out for you people, but I hate ad items on the bazaard. Nothing drives me further from a store than cluttering up the already cluttered bazaard with ads.


I prefer to just spread word through my interactions with customers, or with follow up emails to bazaar sales. A simple "By the way, you can get many items from my showroom at xxxx yyyy if I'm not around!" after a personal tailoring session usually does fine. Or simply offer them your "card" and email them the waypoint.


What we need to do is get a giant petition together or something to get on the Devs arses about offering us advertising solutions.

Reevah
Sat Aug 09, 2003 4:30 am
#25

You know I had this problem too. I busted butt to get bustiers in casual 3 and I step into the cantina all happy, and leave crestfallen when every friggin dancer has a bustier on and spent all their money to buy them.


So, I figured, well, I've been grinding anyway...why not just give the stuff away (this is pre-practice days). Now before you other tailors get all get in an uproar. I would purposely pick out people still in their n00b clothing. I'd ask them if they'd like to get out of their n00b clothes, and of course many were very quick to take me up on the offer.


This is what resulted. One, those n00bs are now higher lvl players, with money and when I gifted them with the clothes I would tell them, just shop with me for all your clothing needs in the future. Bam! Loyal customers to the day I leave the server or the tailoring profession. Many would tip me what they could. So, no, I wouldn't get all the money I would have asked for, but I got some, and with some that I thought would be dirt poor actually would tip me a whole lot, like 2-3k much more than what the clothing I made for them would have come out to be. Not to mention getting eeking a bit of UXP, every little bit helps. Those players have grouped, met other people, etc. They spread good word of mouth for me. I've never advertised on the bazaar and I have a nice little business.


Even when I couldn't make something, but I was close, many would say, "I'll wait for you to make it." I have great customer loyalty.


So, pretty much, if you're gonna grind and lose the material anyway, just invest it instead, on a whole clientelle that is loyal to you.


donnah42
Sat Aug 09, 2003 5:00 am
#26

I'm never for giving items away. I tried that very technique as a selling tool in beta, giving a free outfit to every Novice Entertainer that I found still in their noob clothes.For every grateful customer happy to buy from me in the future, I wound up with another who constantly expected free or ridiculously cheap clothes (even though I always made it clear that the freebies were one-time deals for new characters). And then I started getting random tells from other people who weren't new characters saying things like "Give me a free outfit like you gave my friend."


Now I do a large discount on any Domestic Arts level item for anynew character still in their original outfit. But I refuse to give away Tailor level items. Personally, I feel that it devalues my skill and the skills of the other Tailors in my area.




Kara Vasa
----------------
Radiant Master Tailor
Mayor of Barsoom, Rori
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