Shipwright Archive

Thread: Need an honest 'guess' at your customer demographics...

Phaelyn
Tue Jan 04, 2005 6:01 pm
#14

I'm pretty much at 90% customs. Sold very little from 2 vendor locations - And I will admit this is MOSTLY due to not being willing to Spam Coronet either myself or a Barker droid. The only advertizing I do is through my Sig in the forums, and word of mouth.



Phael'yn Maxlord
- I support Common Sense - Too bad it's in short supply.

Quote that sums up the current, flawed direction of SWG:
"No, I do everything solo and I see no reason why I should need anyone else"

A way to bring Combatant and Crafter together.
ExcaliburCH
Tue Jan 04, 2005 11:20 pm
#15

I get such /tells or ingame mails everyday I log in to the game, styx. So many each day that I don't even use the MSW titel on my character.
People are coming back to me each and everyday and if it is only to ask some questions about components, missions are tactics. Or sometimes just to have a smalltalk with your fellow neighbour shipwriter
I will let run out my component vendor until I only have launchers, missles and countermeasures in it. From that moment on, I will make custom orders only.

I do that because I figured out, that the wishes of the customers are so different, that it is not possible to put for every wish a component into the vendor. And I also figured out, that my customers really love the interaction with me and the result of it within their ordered component.

Maybe I'm one of the very few, who wouldn't use a factory to craft engines, shields, boosters or even upgrades.

cheers
Exi



(ggggggggggggggggggggggx=======
Minatorra - goodness of peace
=======xgggggggggggggggggggggg)

fix those bugs first
Strongbow
Wed Jan 05, 2005 1:02 am
#16

All of my SW business is conducted thru my vendors. I have not recieved a single custom order, except from guildmates for chassis. My Weaponsmith toon gets custom orders all the time.


Frankly, IMO, it is silly to look at the factory support issues until the loot vs crafted situation gets ironed out. 99% of my component sales have been for RE'd items. Reactors are the only item I can craft that comes out better than loot, thoughwe got a good Crystallized Steel (990+ OQ, 990+ CD) a day or so ago so I'll try my hand at Shields and capacitors again tonight. It does not bother me to hand craft the reactors after doing a small factory run of energy boosters. I have level 3 hand-crafted reactors out there that are still powering Tier 4 and 5 ships. Customers have seen no need to "upgrade" to a heavier Reactor when they are not using the full energy capacity of the one they currently have installed.


I just RE'd a Level 4 gun yesterday that ended up being .9 (yes, point nine) vs armor and .6 vs shields with 1000-1600 damage (or thereabouts). I cannot craft anything close to that, even if I had perfect resources. The loot components I used were not reward items, they were guns that I looted in a romp thru Tatooine space on Saturday.


Loot items should never be better than Master Crafted (except maybe the occasional Legendary item). Until that happens there is very little point in being able to factory run200 boosters that no one is going to buy anyway. Better yet, the RE process should provide us with enhancement parts (or schematics), not finished parts.


I am continuing to add data to my RE'd Items by level spreadsheet. Hopefully I will have all of the data entered and colated by this weekend and I will post the Max/Min/Avg for each component, by level. At that point we should be able to have a good discussion concerning REcomponents of Levels 1 thru 4. It will take a bit longer to to gather enough data points for higher level parts.





---------------------------------------------------

[MEC] Strongbow Hulen - RIP 8/30/05

MBH/Master Rifleman



[MEC] Strongbow-alt Hulen - RIP 8/22/05

Master ShipWright/Master Artisan/Master Pistoleer
Eaca
Wed Jan 05, 2005 1:08 am
#17

Since your profession, with its myrad of upgrade options, is quite unlike any other profession, its likely your customers don't know what options exist in order to make a educated custom order. Perhaps if you setup a vendor or some sort of display, showing all the available upgrades, as well as a few "base models" of all the parts, without an upgrade, people would be able to see what thier possibilities are, and actually be able to custom order.
styx66
Wed Jan 05, 2005 2:19 am
#18

k, so far most people are doing mostly vendor business and not much custom orders.


more questions:


If you are one of the few that do a ton of custom orders - how are you getting that kind of business? are you advertising heavily, hanging out in major cities with Master Shipwrigh tag, etc etc? Is it just customers that see your vendors?


If not... Without turning this into a factory issue... How can shipwright be improved/changed so that it demands more of a custom order atmosphere without harming our product?

Gellay
Wed Jan 05, 2005 3:01 am
#19

I am surprised about the ratios I read here - with me it's 90% (or even more) custom business. On Vendor I only sell some Chassis sometimes (last 2 weeks i didn't sell one).

The reasons for this are:

1) I am not willing to burn my HQ Resources to get a fully stocked vendor. As the number of master pilots increases and "novice" pilots decreases more and more the demands of components changes too fast, and i don't want to be kept sitting on my lvl3 blasters etc... Of course this doesn't count for armor and missile packs :-)

2) For me it's more fun doing business that depends on service and communication. There are still many pilots that even don't know the possibilities they have on their ships (f.eg. many still have problems with their capacicator energy and keep looking for bigger capacicators instead of looking for blasters with only 16-17 energy user per shot). I more like the idea to give the customer a variation of new ideas and alternatives to redesign their ship to get a better result in complete. Of course my second toon is a master pilot and i tested many self-crafted components in many different combinations to get the knowledge about what ship with what mass can be stocked in better ways.

I'm still in the process of creating/enlarging my customer base, but by now every time i log in i get mails and tells for custom orders (or even just questions how to optimize their ships) to keep me on crafting till logging out (and thats why i even cant find the time to produce items to stock my vendor :-) ).

Some customers get annoyed at first because of the many special questions i ask them while crafting their components (starting from "what color should your new blaster be?" to "i managed to make the reactor with your desired stats, where do you want me to use the last 2 experimentation points on?" - but most of them like this special service after first the time and (hopefully) get back to me if they need anything else. I Even offer to craft them components just for test-purposes and give them the possibility to return the stuff if it doesn't fit to their style of piloting.

I think i could do some more money with filling my vendor with all possible stuff (and doing nothing then harvesting, harvesting, harvesting to get the resources for that), but this way it's more fun for me.
And yes, many of my customers are guildmates or neighbours in the city i live in.
I even didn't need (although i wanted) to put missile-packs into my vendor, because now i get more and more orders by mail, and these orders are about bigger amounts.

btw.: it's gotten the same way with my weapons (my second toon ist master smuggler, so it fits even better) - looks like even with weapons people like the ability to take a choice on customizing stats of their stuff


I hope i'll find the time to at least make some factory runs for missile-packs to put anything in my vendor, hehe...



--------------------
Greets, Gellay ;~}
Server: Gorath
Gellay: Master Marksman, Master Rifleman, Master Smuggler (&Pilot)
Suesse: Master Artisan, Master Weaponsmith, Master Shipwright
ExcaliburCH
Wed Jan 05, 2005 3:21 am
#20



styx66 wrote:
k, so far most people are doing mostly vendor business and not much custom orders.
more questions:
If you are one of the few that do a ton of custom orders - how are you getting that kind of business? are you advertising heavily, hanging out in major cities with Master Shipwrigh tag, etc etc? Is it just customers that see your vendors?
If not... Without turning this into a factory issue... How can shipwright be improved/changed so that it demands more of a custom order atmosphere without harming our product?





I did a lot of advertising at the beginning of my SW career. But haven't sold much than.
Most of the people saw my one day SW titel tag and /tell 'ed me almost instantly. I 'lurked' them into my shop. I never gave just the coordinates, I always send a mail with the waypoint. 1. It's much easier for the customer and 2. they can forward the same mail to friends.

When my first customers came to buy special made parts for them, I had a lot of interaction withem. I did a lot of explanationes about the component, what effect which subcomponent will have, from what subcomponents they can choose and so on. They were impressed. Not only of my explanations but also that I have good pilot skills. So I can guess, what they really need or what could fit best to them.

Every customer was more than pleased with the items they bought and I told them, to spread the word of my shop. Such propaganda is still the best. The best example I can give, was an order for a reactor. The customer gave me very close boundries. It was a Mark3 reactor (or Mark2? can't remember exactly). The customers target was, that the reactor output must be at least 14k and the mass should be as low as possible.
I took me two tries until I had the wished reactor. It ended up with a reactor output of 14001.2. So customer was so happy, that he came back next day with a friend. The day after the next day, his friend gave me a /tell with additional orders.

Thats the way I came to the 95% customer business.

cheers
Exi



(ggggggggggggggggggggggx=======
Minatorra - goodness of peace
=======xgggggggggggggggggggggg)

fix those bugs first
Ackew
Wed Jan 05, 2005 6:34 am
#21

I mastered s/w on day 2 and started a vendor the same day. 99% of my sales have been though it or the 4 others i now have. Istoped makeing chassisa couple of days later when i found out resource quality did'ntreally matter. Now and thena master pilot will ask me to make him some missle launcher and missles I did'nt usualy keep as they did'nt sell very much (ie mk2 spacebombs) I aslo did stuff for guild mates. I have never advertised or spamed anywhere. Its been all word of mouth or repeate business. I do makesome of the best stuff on my server must be why people keep comeing back I like haveing no factorys it gets rid of the lowballers MUCH more quickly



RIP SWG April 27th 2005
Chiwawa
Wed Jan 05, 2005 6:43 am
#22



Ackew wrote:
I mastered s/w on day 2 and started a vendor the same day. 99% of my sales have been though it or the 4 others i now have. I stoped makeing chassis a couple of days later when i found out resource quality did'nt really matter. Now and then a master pilot will ask me to make him some missle launcher and missles I did'nt usualy keep as they did'nt sell very much (ie mk2 spacebombs) I aslo did stuff for guild mates. I have never advertised or spamed anywhere. Its been all word of mouth or repeate business. I do make some of the best stuff on my server must be why people keep comeing back I like haveing no factorys it gets rid of the lowballers MUCH more quickly





Bump, you do manage to make stuff better than me some of the time

On a serious note, yeah I agree with the factory non-support argument, these are big purchases (most of the time) so should reflect the time to craft in the items price.
-Padre-
Wed Jan 05, 2005 6:47 am
#23

scylla server. i believe i am the largest shipwright on my server. volume since christmas has risen to about 5million a day. i sell 3cpu chassis (over 100 in stock at all times including master class). i sell 10cpu missiles and countermeasures, singles, crates of 4, 8, and 25. i sell 20 cpu high quality components (i use only the very best materials) and have over 2000 component items in stock at any given time. i hand craft usually 100 items a day and have 4 factories that run 50-100 crated sub-comps per factory per day. about 99% of my orders are vendor sales.


if this thread is going to be used in making a point to the Dev's about factory support and its relationship to vendor sales vs custom orders, i would like to know what basis you and/or the dev's have for thinking a vendor has anything to do with factories? they have NOTHING to do with each other whatsoever.


my cusotmers get an email about once a week regarding newer components which may (or may not) be better than the previous batch. i have over 600 names on my customer list and since JTL launch, ive had only 3 requests for removal from my email. my customers are not only 100% return customers, they refer friends, who refer friends, etc. i would guess that i supply well over half my server with parts. i have only ever banned 1 person from my shop. ive had over 2 dozen different people tell me how much they appreciate the ability to 1-stop-shop, how they feel like they can ask me any question at any time and receive a prompt reply, how they appreciate my free-RE, etc.


custom crafting vs factories has absolutely NOTHING to do with vendor sales vs custom orders. custom crafting is just that: load your vendors up, create email lists, provide discounts to your best customers, surprise your best customers with a free item now and again.....


stop pushing for factories. factories will RUIN the SW business, just as they ruined the arch business.




attico
Master Account Canceler
No more anything at -1935 -6522 in Helios, Tatooine
Luke Skywalker's Description of the NGE


Jagged-F3l
Wed Jan 05, 2005 6:55 am
#24

I would say that 60% of myrevenue is custom order, the other 40% comes from my vendors. However, I would like to makes a couple of points regarding this:



  • I believe strongy thatmy revenue splitstems from theI just don't keep my vendors stocked in a manner that my customers probably would like to see. I just don't have the time to keep my vendors stocked with a well rounded set of components. I'm a "one man band", balancing time between surveying for new resources, checking harvesters, taking inventory, backfilling that which I have sold, and filling custom orders.

  • On the other hand, my happiest customers are those that I work with one-on-one. I have developed a raport with some customers where they just send me the mass capacity of a new chassis (and possibly other preferences) and I craft them a set of components to satisfy their needs. This tactic is catching on quick, and I have some loyal customer referring their entire guilds to me. Personally, I prefer this type of business, as I have made a great deal of new friends this way.

  • But, on the other hand, in the process of crafting components for those custom orders, I will sometimes have that awesome crafting session that I wish I could turn into a manufacturing schematic, even if it is a limited schematic. I don't charge extra for components that turn out amazing, but do enjoy customers that let me know that such-and-such amazing component is giving them an incredible experience.




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sbob
Wed Jan 05, 2005 11:23 am
#25

For me it is a bit hard to track. I keep my MSW tag up when am on and do get tells and mails from time to time. I have done many custom orders (over half of my sales have been custom) but also sell a bit from the vendor though several of my vendor sales started off with a custom order. Also do lots of crafting for my PA some of which supliment what I make for them with buys from my vendor as well. So in actual get a tell and do a full custom order its lower but the custom order has led for me at least to more business for my vendor. Myself do not mind the time working on custom orders as it nice way to meet people. As for how get my vendor out there I do not heavily advertize it outside of the tools I have for merchant. I have the merchant sign on the house with name set stating have vendors inside and listed on the planet map. Also list it in my sig but I do not have barker droids or an afk toon that leave logged in at the starports shouting. I do also have the vendor bark that do custon orders for when people do come by. Hope that helps and is what you need.



Sulic - Something
Beti - Something else
Nhoa - Master freeloader

Armor vendor in Kor Mesa outside Coronet -219, -3348

wornol
Wed Jan 05, 2005 2:02 pm
#26

The only custum orders I do are for people who come to me and say "I can not complete my mission my ship is weak." So I take a gander at what they have and build a ship from the ground up. Every time It is from someone who bought a "grind chassis" and using looted parts. I set them up with RE and Crafted parts and a new chassis. I do not advertize that I am MSW, nor do I fly my MSW flag, but they find me, or ask me why my ship does X and how can they do X.
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