Merchant Archive

Hey everyone, I appologize for the question for I'm sure it's been answered but I can't seem to find anything on it. I'm trying to make my sign on my tent look a little more organized and be similar to a lot of signs I see, where they have the name of their shop and then under it having the item types that they sell listed. I can't get the spaces right to have it look that way. Is there a certain number of spaces that I need to have the words drop to the next row, or is there some sort of code to break up the line?

Example of what I'm trying to do:

Shop Name

----------------

Item Name 1

Item Name 2

Item Name 3

I edited it as i wanted in notepad, with new lines and all and then I simply copied it in to "Set name". I know there is a guide on how to change colors, but I cannot remember the URL. Perhaps someone else does?