Merchant Archive
Thread: New idea: Marketing email subscription function
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Xelene
Mon Oct 20, 2003 11:42 pm
#1
Here's the idea...
Let merchants, at a particular level of Advertising, get an ability to send out marketing e-mails. The trick is, people only get on the list by subscribing themselves, and can unsubscribe anytime they want to. The merchant, then, can notify their customers of new products, styles, colors, locations... but doesn't have to worry about maintaining a list or spamming people who don't want to be spammed.
The details need work, but what I envision is that: merchants with the ability would have a radial menu option pop up for it when other players select them. The email interface, possibly, would have a button to unsubscribe... or, if that's too difficult (as messy as the email interface is, I imagine it might be) they could add the option to the "friends" interface (and the merchant would automatically be added to the friends list "silently" when the player subscribes). Merchants would create emails in the regular email interface, but would have a button for "Send to Subscribers" or something. They could also have an option to set up a "Welcome" email that goes out to everyone when they subscribe. Of course, it would be good for them to be able to see who is on their list, too.
Just to save some time, I'll post the obligatory objection... "We don't need new features, we need the current features fixed!" This should not become a priority; rather, it would be a nice thing to add when someone has some downtime.
Let merchants, at a particular level of Advertising, get an ability to send out marketing e-mails. The trick is, people only get on the list by subscribing themselves, and can unsubscribe anytime they want to. The merchant, then, can notify their customers of new products, styles, colors, locations... but doesn't have to worry about maintaining a list or spamming people who don't want to be spammed.
The details need work, but what I envision is that: merchants with the ability would have a radial menu option pop up for it when other players select them. The email interface, possibly, would have a button to unsubscribe... or, if that's too difficult (as messy as the email interface is, I imagine it might be) they could add the option to the "friends" interface (and the merchant would automatically be added to the friends list "silently" when the player subscribes). Merchants would create emails in the regular email interface, but would have a button for "Send to Subscribers" or something. They could also have an option to set up a "Welcome" email that goes out to everyone when they subscribe. Of course, it would be good for them to be able to see who is on their list, too.
Just to save some time, I'll post the obligatory objection... "We don't need new features, we need the current features fixed!" This should not become a priority; rather, it would be a nice thing to add when someone has some downtime.
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