Merchant Archive

Thread: I feel dirty. or: 24 hours after the placement of my first vendor

byak
Thu Feb 19, 2004 6:50 pm
#1

Preface: I'm not even a Novice Merchant yet. I placed my first vendor yesterday.


On my server we have really been lacking some specialty crafted items. I've seen two people actively selling said items (actively as in restocking the vendor, not just dumping stuff before switching professions.) After some prodding by a few people, I got off my bum and put out a nice amount product and set them at a price I thought would get laughed at, thinking that maybe some of them might actually stay on the vendor.


I have been completely bought out three times now.


The price is already higher than I'm comfortable with, but I'd like people to not buy everything in one fell swoop. As a budding merchant, I'm trying to keep my vendor stocked and its irritating to have to keep going back to adding more.


I've just upped the price a bit and I'm really worried I'm crossing the line into "laughing stock" by a majority of the people that come by. I'm nearly certain they will all be sold at this price, but it seems that I'm furthering myself and my goods from people.. like myself.. who don't have extremely deep pockets. I'm looking for the equilibrium price, but I'm feeling guilty raising my prices to reach that point.


So do I go cut-throat, push up prices until they sell only as fast as I can produce, or do I sell at a more reasonable price and be completely wiped out by some rich guy who hoards them all for himself?


Wow.. swg is windowed.. after I got wiped out, I restocked the vendor with more and raised the price by 20%, then came here to rant/ask for opinions. In the time I wrote this, someone else has come in and they're just now buying many of the itemsI just restocked at a higher price. People just seem to come in, buy far more than what a normal person would actually need, and leave.


Arrgghh!


I feel like such a **edit** for raising my prices.. AGAIN! but I'd feel even more like a **edit** if my vendor was empty.


Selling is selling is credits to me, theoretically it shouldn't matter who my stuff goes for, or for what, but I'd rather have slow and steady traffic than rush-in-and-buy-everything, and I'm pained to raise prices high enough for that happen


Please tell me I'm not the only one with this issue? Any other vendors feel dirty for their prices? Are there alternatives to outrageous prices/empty vendors?



--
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JTGAlpha
Thu Feb 19, 2004 7:01 pm
#2

Byak, try talking to the "high needs" customer about a bulk discount, and personal sales for him. Explain that you can fill his order, sell it to him separately and cheaper. He'll likely take that over your vendor. Give that a shot.



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rexan
Thu Feb 19, 2004 7:11 pm
#3

Do not feel bad about charging high prices for your goods and services. If you were charging too much for your product, you wouldn't be selling as much as you do. Keep raising you prices until you can comfortably keep up with the demand given the amount of time you are able to put into the game.


Here is a quote I love: A wise Bothin once said "Too many people forget that the economy in SWG is just another form of PvP".


btw: might I ask what it is that your selling?




Rexan Ryu
Master Smuggler
Flurry Server
KaiRan
Thu Feb 19, 2004 10:51 pm
#4

Rexan, byt the sounds of it, I think we'd need to look no further than your, and my, sig... or at least what ever it is, it sells like spice.


Mark em up, get laughed at, and still sell out... hasn't hurt me yet, but as soon as things slow, make sure to jump on and re-pricelower. I'm reselling Muon for 1k more than my neighbor, and I still sell out daily. Going for 2k more after tonight, as I dont want to sell more than 1000/day yet, and thinking of buying out my neighbors' stock to re-sell at my price and artificially boost the value.





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Faellyn
Fri Feb 20, 2004 8:45 am
#5

I was in exactly this same situation, Byak! Selling at a reasonable price, my vendor was wiped out within MINUTES! I even got into an argument here on the Scylla forum with other power merchants asking them to justify their ridiculously high (to me) prices. Their answer: because people pay it. So....now I sell power for 2 c/u. (It costs me about 10% of that to harvest.) There's just no way power should be selling this high, but I can't keep up otherwise.

After a point, I don't think we can apply normal economics to SWG. Most players are young and impatient, and will buy what's in front of them RIGHT NOW. If it's more then they should have paid - no problem - they'll just run a few more missions. So, I don't feel guilty about it anymore, I charge what the market bears, no matter how insanely high that price is.


It would be more fun running a business in a healthy, robust economy, but that's a matter for the devs.







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mhal9000
Fri Feb 20, 2004 8:53 am
#6


One partial help to the empty vendor syndrome is to put something on the vendor that explains you restock daily, every other day, or whatever your schedule is. Make sure you max the cost out so someone doesn't buy that too...heh.


Either that, or put that info in your house sign, or make something and name it with that info, and place it near the vendorso a customer is likely to see it.


This won't help with you getting bought out, but it might help a little for the people who show up, see an empty vendor and figure you're just another xp grinder...

Message Edited by mhal9000 on 02-20-2004 07:54 AM



Federated Resources
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PrincessThea
Fri Feb 20, 2004 8:54 am
#7

I used to have a similar problem. Way back when, I put up my first resource vendor. It would get cleaned out instantly, and then left empty until the next day when I gathered up more resources from the hoppers. Since I was trying to establish a resource business, I really didnt want to offend the people that came later only to find an empty vendor.I did the raises prices bit, didnt workeither. This was going on for weeks and driving me nuts. Eventually with more harvestors I was able to have some stock in there from day to day.


But thinking about it now, there are worse problems to have then selling out daily. If that happened now I would jumping up and down with joy! Guess its all about perspective :-)




~Prinethea


Songe
Fri Feb 20, 2004 9:16 am
#8

I've been through this too on almostevery new product I have sold, and always ended up increasing the price. I am still way more expensive than other merchants on some products but there is guaranteed stock and I sell at a reasonable pace that allows me to restock regularly without running out. For me, having well stocked vendors is what matters, price is secundary.



------

Novice Lekku Stomper
Csin
Fri Feb 20, 2004 10:04 am
#9

Let me clear this up for all of you so you feel better about being merchants!


The economy on ALL servers with perhaps the exception of some of the 'newer' european servers is horribly inflated. The level of this inflation is partially masked by the fact that there are few places to spend money in the game and there are no public taxes or reporting methods that would reveal the amount of money people have.


The money supply is incredibly loose. While high prices are a disadvantage to newbie players right out of the box, they quickly learn to work the missions, craft, or harvest what they need to get by. Plenty of people have millions of credits in 'walking around money' that they cannot find a use for.


In the end a Merchant provides a valuable service for which we get paid: Providing a regular and convenient source of <insert item here>. The difference between 1500credits and 1900credits for the same item isn't enough motivation for me to get back into my speeder and find a new supplier. Even a difference of twice that wouldn't make much difference as long as the merchant in question keeps the vendor well-stocked every time I visit.


When I had an armorsmith tenant, she always asked me what to do to keep her vendors stocked. She was working like a dog to keep up with demand. She asked me if her prices were ok...and I told her "Double them". So she did. A week later she asked me the same question and I told her "Double them again". She continued to sell out. We had the same conversation week after week. People complained about the prices but she continued to sell out. She would probably still be selling out but she made so much money she lost the impetus to make armor and became a TKA...and eventually quit.






Csin Csity
Master Merchant

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Coronet, Corellia -Bloodfin
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Clothing, and More every day.

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DingoBoi
Fri Feb 20, 2004 10:14 am
#10

If I'm selling out, I'm selling to cheaply. I have 180 fusions in my fleet and normally run 140-150 per cycle depending on employee availability.


When I was smaller, I had to do almost daily restocking runs.. and i do mean running thousands and thousand of kilometers to the bfe ends of the planet. Now, I pull in on average 18 million resource units per cycle and i restock maybe once a week which is such a good feeling.


If people pay it, it's priced right for them. If i started selliing out due to increased demand, i'll raise my prices again.



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Xieflow
Fri Feb 20, 2004 10:33 am
#11

Here's a little tip. Most people are lazy, and browse vendors under the "all" tab.

Just put a few items on your vendor (reasonably priced) that will probably never sell. 1 Point Skill Tapes and Armor Attachments at 10k each works fine (on my server, 1 pointers go for 10k). You might sell out (eventually I did), but they will sell far slower, and it's better people see you have a couple unrelated items in stock instead of nothing.
rexan
Sat Feb 21, 2004 8:45 am
#12



Faellyn wrote:

So....now I sell power for 2 c/u. (It costs me about 10% of that to harvest.) There's just no way power should be selling this high, but I can't keep up otherwise



You shouldn't price items based on the value (or perceived value) of your good/service. You need to price you goods/services based on what people are willing to pay for them.

Lets use Power as an example:

Just because it appeared to cost 0.2 cr a unit to harvest power does not mean you should use that as a basis for your selling price. Here is what someone would have invested in order to harvest and sell power.

1. Capitol investment in harvester
2. Investment in skill points for artisan survey
3. Investment in survey tool
4. Investment in time tool and locate resource (can be quite large)
5. Investment in money to re-deed and place harvester
6. Investment in money to pay harvester maintenance
Now you wait.
7. Investment in time to gather resources from harvester
8. Capitol investment for your shop/merchant tent deed.
9. Investment in maintenance for you shop/tent.
9. Investment in skill points for merchant skills
10. Investment in time to hire/train vendor.
11. Investment in maintenance for your vendor.
12. Investment in time to stock your vendor.

Never feel guilty about charging a high price for your time and effort.



Rexan Ryu
Master Smuggler
Flurry Server
Xieflow
Sat Feb 21, 2004 10:25 am
#13

You shouldn't price items based on the value (or perceived value) of your good/service. You need to price you goods/services based on what people are willing to pay for them.

That doesn't work in SWG.

You realize the SWG economy is over-inflated, and people *will* pay a lot more for things than they should. And raising the prices on the low end (power) will bump the prices up for regular resources, which in turn will bump the price up of crafted items...

Auctions are the worst. There are a lot of super-rich crafters out there with nothing to do with their money, who will keep bidding on an auction, and bumping the price up to something rediculous.
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