Community Relations Archive

Thread: Focus Group Recruiting NOT scientific

Sandsifter
Mon Aug 29, 2005 10:16 am
#1

This is no surprise to me that the game is in its state when I see how SOE conducts research. Can someone at SOE tell me who the heck is in charge over there ????


Cmon, any3rd year college communications major knows how to conduct scientific focus groups and this isnt it ! I myself used to head the market research division for a Fortune 500 company. If I attempted to pass down any information as a result of the so-called focus group SOE is holding, I'd get fired for gross negligence.


A scientific focus group can NOT limit its membership, otherwise the results are not valid.


1st mistake, assuming and limiting the research to the SF Bay area. You are going take opinions and assume they apply to all players of SWG from a very small % of players in one location ? Cmon folks, the demographics alone would skewer these results.


2nd mistake, requesting the group in writing on their forum site. Not every player, in fact a very small % even read the forums, is going to see the chance to participate.


3rd mistake, eliminating women is a biggie. Unless you dump image designer, dancer, and tailor (3 professions very very popular with our women players) this is just dumb. Women are a big part of this game, in fact I'd suggest SWG has more women players than any other mmorpg out there. Why, because the game isnt soley focused on combat (although devs seem to be trying to change that)


So you might ask how can they conduct a scientific focus group with the above restrictions ? Well for one, they could conduct a group in several locations. And 2, they would need to send in-game mail to ensure all players have an equal chance to see this opportunity. And 3, I would actually suggest NOT conducting focus groups at all. For this type of research, the audience is going in very willing and with strong opinions already. This is not the type of research you need and therefore focus groups are not warranted. In 99% of the focus groups I conducted, it was for a new product.


SOE, Im currently unemployed stay-at-home dad living in Idaho. As you can see, Im much more qualified than your entire marketing dept. So I'll gladly agree to come down for a sizable salary and fix this mess.


Thunderbolt
aatc
Mon Aug 29, 2005 10:28 am
#2

Confusing - Is this in reply to anything?



(THE REALER)
Apeik Torres
Pre-9 Dark Jedi Knight

(A Very old Jedi)
"It's put up or shut up time for both parties. The game is changing whether players like it or not as the big wheel is already turning quickly."

aatc
Mon Aug 29, 2005 10:30 am
#3

Ahh, found it - clicky



(THE REALER)
Apeik Torres
Pre-9 Dark Jedi Knight

(A Very old Jedi)
"It's put up or shut up time for both parties. The game is changing whether players like it or not as the big wheel is already turning quickly."

Sandsifter
Mon Aug 29, 2005 10:47 am
#4

proving my point exactly. You were unaware of this even though you participate on the forums.
LesaStarstrider
Mon Aug 29, 2005 10:57 am
#5

HAHA! I Love the sizable salary bit that was priceless. You are 100% correct in my opinion. Just thought I'd throw in my support I have also written a post on this topic you can find it in this forum as well..... I won't bother trying to post a link they don't work for me hehe I think perhaps I haven't earned the right yet.


Lesa Starstrider
GarVa
Mon Aug 29, 2005 11:28 am
#6



Sandsifter wrote:
This is no surprise
to me that the game is in its state when I see how SOE conducts
research. Can someone at SOE tell me who the heck is in charge over
there ????
Cmon, any3rd year
college communications major knows how to conduct scientific focus
groups and this isnt it ! I myself used to head the market research
division for a Fortune 500 company. If I attempted to pass down any
information as a result of the so-called focus group SOE is holding,
I'd get fired for gross negligence.
A scientific focus group can NOT limit its membership, otherwise the results are not valid.
1st
mistake, assuming and limiting the research to the SF Bay area. You are
going take opinions and assume they apply to all players of SWG from a
very small % of players in one location ? Cmon folks, the demographics
alone would skewer these results.
2nd
mistake, requesting the group in writing on their forum site. Not every
player, in fact a very small % even read the forums, is going to see
the chance to participate.
3rd mistake,
eliminating women is a biggie. Unless you dump image designer, dancer,
and tailor (3 professions very very popular with our women players)
this is just dumb. Women are a big part of this game, in fact I'd
suggest SWG has more women players than any other mmorpg out there.
Why, because the game isnt soley focused on combat (although devs seem
to be trying to change that)
So you
might ask how can they conduct a scientific focus group with the above
restrictions ? Well for one, they could conduct a group in several
locations. And 2, they would need to send in-game mail to ensure all
players have an equal chance to see this opportunity. And 3, I would
actually suggest NOT conducting focus groups at all. For this type of
research, the audience is going in very willing and with strong
opinions already. This is not the type of research you need and
therefore focus groups are not warranted. In 99% of the focus groups I
conducted, it was for a new product.
SOE,
Im currently unemployed stay-at-home dad living in Idaho. As you can
see, Im much more qualified than your entire marketing dept. So I'll
gladly agree to come down for a sizable salary and fix this mess.
Thunderbolt


While
I can see how you can think your argument may be valid, it does clearly
state that it is a Focus Test. That means there is a specific target
audience that they wish to get information from. Marketing has done
focus test from various different segments in the past (such as a
womens only focus test, a couples focus test etc).




GarVa
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aatc

Joined: 22 Sep 2022
Posts: 663

PostPosted: Mon Aug 29, 2005 11:38 am Post subject:

A waste of money - the UK gouvernment has just spent millions on a "Focus Group" to decide if Asians want to be known as "British-Asian, Asian or British-Black".. Can people not just use common sense? - Who cares what a focus group of 0.01% of the player community thinks.


If you cared about what players thought, we woulden't all be running around making big sparks every time we hit somebody, have big red things coming from our feet and have PvP that lasts for 10 mins with the damage mods.


You would also know that the next patch with the new crafting buffs will render most crafters who have spent months if not years mastering the art of their profession useless.

The CU has made the game 100% template based - Items don't mean anything anymore.





(THE REALER)
Apeik Torres
Pre-9 Dark Jedi Knight

(A Very old Jedi)
"It's put up or shut up time for both parties. The game is changing whether players like it or not as the big wheel is already turning quickly."

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wildcat84

Joined: 22 Sep 2022
Posts: 773

PostPosted: Wed Aug 31, 2005 1:31 pm Post subject:

Personally, I don't believe in focus groups. And, as I said in another thread, all SOE needs to do to learn everything about what players in any demo/age/region like or dislike about the game is to do a database query.

Focus groups are more often used to push an agenda (by generating "scientific" stats proving the preconceived conclusion) than they are for legitimate purposes, though I am NOT saying that this is what SOE is doing here. I don't see how such a narrow sample from an area that is unlike 99% of the US (San Francisco) is going to produce meaningful data. As the original poster stated, the methodology is very unscientific.

The best way to do this would be to do the aforementioned database query, look for what they want more information on, sample those players, and ask permission to contact them for a survey.

It'd cost less money, and would produce useful data, and would be representative of the customer base as a whole. Plus, it could be done CONSTANTLY. This is an online, interactive game that allows SOE to collect such data in real time, thus, defeating ANY need for focus groups in the method that this one is to be conducted. Indeed, if SOE did this, they'd be able to collect such detailed and real time data that they literally could see from publish to publish what is and isn't liked. And, it would be unbiased, representative, and objective data!

Message Edited by wildcat84 on 08-31-2005 04:51 PM



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